Kaylin Baker-Fields
│ 647-393-9770 │ kaylinbf@outlook.com
www.kaylinbf.com
Experienced copy/content writer, strategist, and brand manager specializing in marketing, demand
generation, technical, and creative documentation. 5+ years of experience in the Kitchener/Waterloo tech
world and more than 10+ years writing professionally, creatively and socially. Passionate, self-driven, and
works well with clients, SMEs and stakeholders to develop clear and accessible content for internal and
external groups.
SUMMARY OF SKILLS
● Solid understanding of decision-making and approval processes gained through experience in
data analysis and administration while working in leading technology & grocery hubs.
● Vital research, writing, and oral communication skills cultivated through the completion of blogs,
newsletters, knowledge base articles, call scripts, training materials, presentations, radio, and
in-store audio.
● Strong content-creating, digital marketing UX writing, SEO, and technical writing skills gained
through experience working with marketing and production teams to develop efficient and
straightforward user experiences on various multimedia platforms.
● Solid project management and organizational skills demonstrated through the successful delivery
of multiple volunteer projects, including the Employee Engagement Committee and leading the
Configuration team.
● Valuable computer skills with proficiency in Microsoft/GSuite, WorkFront, Float, Jira, Adobe Suite,
Salesforce, ProductBoard, Intercom, Confluence, and Slack.
● Multi-lingual, fluent in English and French and essential reading and writing skills in Norwegian,
Danish, Swedish and Spanish.
WORK EXPERIENCE
Content Writer
GreenShield Holdings | November 2024 – Present
Develop engaging and informative marketing materials, including fact sheets, reports, and presentations, tailored to diverse audiences.
Craft compelling digital content for various channels, including the website, social media, and advertising campaigns.
Simplify complex insurance and health benefits concepts to improve accessibility and understanding.
Collaborate with internal stakeholders to ensure alignment with brand guidelines and messaging consistency.
Support client-specific communication needs, including transition and welcome materials.
Contribute to projects that enhance GreenShield’s mission as a non-profit health and benefits provider.
Senior Digital Content Writer
Loblaw Digital | January 2024 - November 2024
Collaborate with the Design and Growth Marketing teams to create compelling content that supports overall digital goals and drives strong online brand identity and experience.
Create content for various communication channels, including marketing emails, onsite marketing creatives, digital advertisements, social media marketing, apps, App Store descriptions, and print advertising.
Ensure the use of inclusive language and alt text to make our digital products accessible to everyone and reflect the diversity of the communities we serve.
Manage process issues with teams to ensure timely delivery of information and efficient workflow.
Actively participated in creative meetings and design reviews, contributing valuable insights and ideas.
Create and execute copy to be used in A/B testing to optimize conversion rates, and improve user experiences.
Work closely with multiple stakeholders to define copywriting guidelines that align with Loblaw brand standards.
Coordinate copy translation and obtain necessary approvals from appropriate departments.
Collaborate with legal departments when required to ensure compliance with relevant regulations and guidelines.
Creative Copywriter
Loblaws Agency | No Frills February 2023 - Present
● Develop and create innovative, high-quality copy for a wide range of marketing materials,
including but not limited to website content, social media campaigns, email newsletters, radio
scripts, and advertisements,
● Understand and embody the brand voice and tone, ensuring consistency across all written
materials.
● Conduct thorough research to understand the target audience, industry trends, and competitors,
and apply these insights to create compelling copy that engages and resonates with customers
and partners.
● Collaborate with designers, brand managers and other cross-functional team members to
develop integrated marketing campaigns that tell a cohesive brand story and drive desired
actions.
● Brainstorm and participate in creative concept development sessions, bringing fresh ideas and
unique perspectives to the table.
● Proofread and edited copy for clarity, accuracy, grammar, and punctuation, ensuring that all written
materials are error-free and of the highest quality.
Brand Content Writer
Miovision Technologies November 2021- February 2023
● Develop core brand messaging with leadership goals and expectations.
● Develop, implement and manage processes and workflows for marketing content operations to
ensure content is planned, developed, and executed across multiple internal teams.
● Write long and short-form marketing content, including display ads, web pages, blog posts,
newsletters, customer stories, brand positioning documents, internal and external facing sales,
and marketing presentations.
● Manage external content writers.
● Collaborate effectively with other internal content developers, such as product marketing, product
management, proposal management, and sales training & enablement.
● Ensure brand messaging and positioning are included in all appropriate customer-facing content.
● Report regularly on content planning, publishing schedules, and market performance against
specific content KPIs.
● Review and support the vision, mission, values, and strategic direction among multiple teams and
product owners.
EDUCATION
York University Sept 2011 – Jun 2016
Bachelor of Arts in Creative Writing
● Relevant courses include communications, rhetoric and speech, technical writing, professional
writing, and creative writing coursework.
● Relevant electives include proposal writing, digital marketing, copywriting, editing, and graphic
design.
København Universitet (University of Copenhagen) Aug 2013 – July 2014
Research and Etymological Studies Certificate
● Continuing education by working with a master’s project group studying and translating the
etymological origins of Scandinavian and old Germanic languages in both research and creative
settings.
VOLUNTEER EXPERIENCE
Mentor - ADPList.org
● Guide aspiring writers, marketers and creatives in honing their craft. Turning words into
captivating stories and persuasive messages, I inspire and empower mentees to unleash their
creative potential. Personalized guidance, feedback, and industry insights help writers craft
compelling narratives that captivate audiences and drive results.
Employee Engagement Committee Leader
● Lead and organize monthly meetings to discuss workplace morale and department-wide work
practices. Take meeting notes and collectively facilitate the completion of engagement surveys
and proactive measures to improve work-life balance, morale, and mental health issues.
Diversity and Inclusion Committee Member
● Facilitate creating and conservating a positive and safe workplace that embraces diversity,
eliminates biases, and provides equal opportunities for all employees, regardless of their
backgrounds or characteristics.