Kaylin Baker-Fields
│ 647-393-9770 │ kaylinbf@outlook.com
www.kaylinbf.com
Experienced copy/content writer, strategist, and brand manager specializing in marketing, demand
generation, technical, and creative documentation. 5+ years of experience in the Kitchener/Waterloo tech
world and more than 10+ years writing professionally, creatively and socially. Passionate, self-driven, and
works well with clients, SMEs and stakeholders to develop clear and accessible content for internal and
external groups.
SUMMARY OF SKILLS
● Solid understanding of decision-making and approval processes gained through experience in
data analysis and administration while working in leading technology & grocery hubs.
● Vital research, writing, and oral communication skills cultivated through the completion of blogs,
newsletters, knowledge base articles, call scripts, training materials, presentations, radio, and
in-store audio.
● Strong content-creating, digital marketing UX writing, SEO, and technical writing skills gained
through experience working with marketing and production teams to develop efficient and
straightforward user experiences on various multimedia platforms.
● Solid project management and organizational skills demonstrated through the successful delivery
of multiple volunteer projects, including the Employee Engagement Committee and leading the
Configuration team.
● Valuable computer skills with proficiency in Microsoft/GSuite, WorkFront, Float, Jira, Adobe Suite,
Salesforce, ProductBoard, Intercom, Confluence, and Slack.
● Multi-lingual, fluent in English and French and essential reading and writing skills in Norwegian,
Danish, Swedish and Spanish.
WORK EXPERIENCE
Creative Copywriter
Loblaws Agency - No Frills February 2023 - Present
● Develop and create innovative, high-quality copy for a wide range of marketing materials,
including but not limited to website content, social media campaigns, email newsletters, radio
scripts, and advertisements,
● Understand and embody the brand voice and tone, ensuring consistency across all written
materials.
● Conduct thorough research to understand the target audience, industry trends, and competitors,
and apply these insights to create compelling copy that engages and resonates with customers
and partners.
● Collaborate with designers, brand managers and other cross-functional team members to
develop integrated marketing campaigns that tell a cohesive brand story and drive desired
actions.
● Brainstorm and participate in creative concept development sessions, bringing fresh ideas and
unique perspectives to the table.
● Proofread and edit copy for clarity, accuracy, grammar, and punctuation, ensuring that all written
materials are error-free and of the highest quality.
Founder/Content Manager
Single Moon Simple Light September 2017-Present
● Write targeted content for clients in various media formats, including web and print, blog posts,
marketing material, and branding initiatives.
● Write engaging and accurate online product descriptions for merchandise products to improve the
customer journey across product pages and drive conversion.
● Write reviews and communication briefings for e-magazines, newsletters, and blogs.
● Manage multiple writing projects concurrently.
● Present clients with unique options based on industry-leading marketing goals and objectives.
● Create high-impact messaging for marketing media to increase revenue and drive engagement.
Brand Content Writer
Miovision Technologies November 2021- February 2023
● Develop core brand messaging with leadership goals and expectations.
● Develop, implement and manage processes and workflows for marketing content operations to
ensure content is planned, developed, and executed across multiple internal teams.
● Write long and short-form marketing content, including display ads, web pages, blog posts,
newsletters, customer stories, brand positioning documents, internal and external facing sales,
and marketing presentations.
● Manage external content writers.
● Collaborate effectively with other internal content developers, such as product marketing, product
management, proposal management, and sales training & enablement.
● Ensure brand messaging and positioning are included in all appropriate customer-facing content.
● Report regularly on content planning, publishing schedules, and market performance against
specific content KPIs.
● Review and support the vision, mission, values, and strategic direction among multiple teams and
product owners.
Technical Writing Specialist
Miovision Technologies February 2018-November 2021
● Produce comprehensive documentation that meets applicable standards and is appropriate for its
intended audience.
● Obtain a deep understanding of products and services to translate complex product information
into simple, polished, and engaging content.
● Implement and lead the development of a new content management system.
● Evaluate current content and develop recommendations for improvements that align with a
customer-first approach.
● Organize and write supporting documents for products, internal processes, procedures, and work
instructions.
● Update and revise documents as new issues or changes arise, using documentation best
practices for audit, update, communication and revision.
EDUCATION
York University Sept 2011 – Jun 2016
Bachelor of Arts in Creative Writing
● Relevant courses include communications, rhetoric and speech, technical writing, professional
writing, and creative writing coursework.
● Relevant electives include proposal writing, digital marketing, copywriting, editing, and graphic
design.
København Universitet (University of Copenhagen) Aug 2013 – July 2014
Research and Etymological Studies Certificate
● Continuing education by working with a master’s project group studying and translating the
etymological origins of Scandinavian and old Germanic languages in both research and creative
settings.
VOLUNTEER EXPERIENCE
Mentor - ADPList.org
● Guide aspiring writers, marketers and creatives in honing their craft. Turning words into
captivating stories and persuasive messages, I inspire and empower mentees to unleash their
creative potential. Personalized guidance, feedback, and industry insights help writers craft
compelling narratives that captivate audiences and drive results.
Employee Engagement Committee Leader
● Lead and organize monthly meetings to discuss workplace morale and department-wide work
practices. Take meeting notes and collectively facilitate the completion of engagement surveys
and proactive measures to improve work-life balance, morale, and mental health issues.
Diversity and Inclusion Committee Member
● Facilitate creating and conservating a positive and safe workplace that embraces diversity,
eliminates biases, and provides equal opportunities for all employees, regardless of their
backgrounds or characteristics.